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8 Marketing Strategies for COOs and Operations Executives

8 Marketing Strategies for COOs and Operations Executives

by Operations Council | Feb 21, 2024 | Corporate Strategy, Marketing , Sales

Chief Operating Officers (COOs) and Operations Executives play a pivotal role in the success of a company’s marketing initiatives. Their expertise in streamlining operations, managing resources efficiently, and optimizing the supply chain can significantly enhance...
Leveraging Data and Analytics for Improved Decision Making

Leveraging Data and Analytics for Improved Decision Making

by Operations Council | Mar 22, 2023 | Analytics, Business Intelligence, COO Best Practices, Marketing , Operations Best Practices

Once upon a time in the business world, managers that gave their organizations a competitive edge possessed superior analytical and observational skills. Although natural analytical and observational skills remain an integral component that defines the best managers,...
4 Ways CMOs and COOs Can Build a Strong Collaboration

4 Ways CMOs and COOs Can Build a Strong Collaboration

by Operations Council | Sep 30, 2022 | Collaboration, Marketing 

The customer journey in a business is key. That is why a Chief Marketing Officer (CMO) and a Chief Operating Officer (COO) collaboration is important. These two positions work together to build a strong customer experience (CX). Below you will learn how to improve...

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